Search engine optimisation

We have over 25 years experience of moving businesses up the search engine results pages (SERPS), always using safe methods, and never putting client websites at risk from penalties. Targeting and measurement are key factors in any SEO project. Success depends on being able to identify what search terms and topics are valuable to you, and then implementing strategies to drive audiences to your site. Making sure your site is as visible to search engines as possible, using on page SEO techniques is only part of the process. To ensure your authority is as good as it can be, ‘off page’ processes rely heavily on the quality of the content you publish. The more useful it is to your audience, the more likely they are to share it, whether by social media , writing about it on blogs, or including it in newsletters. How likely your site visitors are to contact you, depends on whether your pages are optimised for conversion.

Local Search Engine Optimisation

With mobile search overtaking desktop search way back in 2014, and the fast approaching Google mobile first index, it’s never been as important to businesses to be found on a local search. So in addition to your usual on page optimisation criteria and making sure you’re using the correct schema markup, this means making sure you have an entry in all your local directories and review sites and have a correct and up to date Google My Business page, and importantly, that the information across all of them is consistent. We can help with setting up listings, and provide advice on how to make the most of them.